This page is written for English-speaking travellers going to Japan.
Carry-on or checked: where to put what you bought
A Red result at the customs terminal asks you to show the goods. That single fact decides how you should pack.
Why this is the question people actually ask
The customs terminal produces one of two outcomes. Green and you walk through. Red and you are asked to present the goods. You do not get to know which in advance.
If a Red result arrives after your suitcase has gone down the belt, you have a problem that has nothing to do with the tax rules and everything to do with where you put things.
The working rule
Keep tax-free purchases where you can take them out until the customs step is finished. Everything else can be checked.
That is a practical rule, not a published one. Japanese customs has not published where the terminals sit in each airport, so we cannot tell you whether the step falls before or after the check-in desks at your terminal. Until that is published, the conservative assumption costs you nothing and the optimistic one can cost you the refund.
When it will not fit in a cabin bag
Some of the things people buy in Japan tax-free — a suitcase, a rice cooker, a bicycle — cannot be hand luggage. There is no published procedure for that case yet. Ask at the shop when you buy, and ask at the airport before you check the item in, while it is still in your possession.
This is one of the things Refund Japan will be recording at Narita, Haneda and Kansai from the first day the system runs.
Common questions
Is the customs terminal before or after security?
Not published. That is exactly why we suggest keeping purchases reachable rather than planning around a layout nobody has announced.
How much extra time should I allow?
There is no honest answer yet. The number of terminals per airport has not been published. We will publish measured waiting times rather than estimates.
What if I am connecting through another Japanese airport?
The confirmation belongs to the airport you leave Japan from, not to a domestic leg inside it.